BT21 Happy Meal

For our 2026 McDonald’s x BT21 collaboration, we created a new universe where our BT21 friends explore the McDonald’s born from the Happy Meal comet that lands in their cosmic adventure. We were tasked with creating online streaming and social content to highlight each character's unique personality.

In partnership with HYBE, this was a fun project to highlight the BT21 members and the collaboration with McDonald’s. Upon launch, our social posts have garnered over 3.5M+ views and organic social moments from fans worldwide.

Client: McDonald’s
Role: Producer
Creatives: Anika Grube / Jenny Vu
Animation Company: Titmouse
Director: Monica Davila