McDonald’s Hot Honey Snack Wrap

How do you introduce a new item to an already iconic item?
The Hot Honey sauce was a limited-edition sauce for the Snack Wrap and Sausage Egg Biscuit, both staple items with a sweet & spicy kick.

Client: McDonald’s
Role: Producer
Creatives: Pei Chi Teh / Jen Hubbard
Production Company: Chromista
Director: Andrew DeYoung